INFLUENCER MARKETING

A guide into the complex world of Influencer Marketing Influencer Marketing is currently the most hyped business there is. But first of all, what is “Influencer Marketing”? Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a […]

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YOUTUBE: HOW TO FIND YOUR NICHE

We all know that YouTube is massive and so is it’s content. Standing out is crucial, otherwise it will be very hard to be noticed. Creating content is key, however there has to be an audience consuming it, right? Well – one only consumes what is different, entertaining, informing, amusing, inspiring … the list could […]

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YOUTUBE IN TIMES OF TERROR

“Ich bin ein Berliner” is a quotation from a June 26, 1963, speech by U.S. President John F. Kennedy in West Berlin. After the horrible attack from last night we should all stand together and – once again – show our support. “Wir sind alle Berliner” would be fair to say on a day like […]

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